The brand attracts attention not only with its name, which refers to the legend of the town’s naming but, above all, with its original design. Tales associated with the city inspire artists who create local gadgets. Such souvenirs differ from the mass-produced ones. Thermos flasks, keyrings, canvas bags, t-shirts, mugs and other gadgets with Lublin motives can be found at the stand near Krakowska Gate (in warmer months), or next to it, in Tourist Inspiration Centre (whole year).